Why a High School Sports Website?
The easier question to answer might be why not a high school sports website?
The popularity of local prep sports is well documented -- and an increasing number of fans are turning to the Internet as their main source of sports information.
A 2008 Stanford-Poynter Project study revealed that 70 percent of both male and female participants reported reading online sports stories.
In fact, a recent Burst Media report indicated that websites are the preferred source of sports news over any other outlet for men and women, across nearly all age groups; only those over 55 chose local TV news as their source for sports coverage.
The Internet, obviously, is even more ingrained into the lives of students ages 13-18 than into the lives of adults. But the figures, as provided by a Pew Internet Project study and a Fuse Teen Advertising study, are still staggering:
- 93% of teens use the Internet
- 83% of teens consider themselves to be a heavy or average user of the Internet
- 50-60% of teens post photos online
- 75% view videos online
Nowhere is the intersection of sports readership and teen Internet usage more clear than at the high school sports website SportsInk.com.
Launched in August 2009 to serve three counties in Ohio, the site has consistently logged 12,000+ monthly visitors since January 1, 2010, with tens of thousands of page views, audio downloads and video downloads. In its first year of operation, SportsInk.com had more than 580,000 views and more than 130,000 site visitors.
Whether you're looking for a new business opportunity, a strategy to expand local sports coverage or a proven method of reaching the lucrative teen market, you're looking for Sports Reporting Technologies. Contact us now to learn how we can help you reach your goal.